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Toyo Introduces New M154 Ultra-Premium
(Click on image to go to photos.)

March 28, 2008 – CYPRESS, CALIFORNIA -- Toyo Tire U.S.A. Corp. introduces the new M154 ultra-premium, all-steel regional highway tire for medium trucks. The Toyo M154 was created using e-balance, Toyo's new proprietary design technology for commercial truck tires that focuses on a stiffer belt package, stiffer bead construction and optimization through computer simulation technology.

Ideal for steer applications, but well suited for use in any position, the design of the M154 results in improved tire life, improved endurance and improved resistance to irregular wear. In addition, this new e-balance design results in improved fuel consumption, a critical factor in the operation of today's commercial vehicles.

The new tread design of the M154 provides even contact pressure distribution across the entire tread surface. Its 22/32nd deep five-rib design, coupled with deep sipes, provides excellent water drainage for wet weather traction. The M154's tread features a straight differential rib in the outer groove to help prevent uneven wear by channeling uniform distribution of friction energy throughout the tread surface. Additionally, numerous sipes in the outer groove help prevent ìriver wearî by absorbing energy at the rib edge. A stone ejector groove in the center tread helps limit stone retention, the main cause of a potentially damaging condition known as ìstone drilling.î

Toyo's M154 has an optimized casing profile that minimizes growth of the tread area and maintains a uniform, flatter tread radius during service. This design also results in superior casing durability and retreadability. The casing profile, along with special cap and base tread compounds, help reduce shear strain at the belt edge and eliminates excessive heat build-up inside the tire.

The Toyo M154 will be available this spring in a 295/75R22.5. Future sizes include a 285/75R24.5 in the summer; 11R22.5 and 11R24.5, both in LRG and LRH, in the fall and near the end of 2008, 265/75R22.5 and 245/75R22.5.

Toyo's M154 is the ideal choice for today's grueling regional haul and local operations. To learn more about this new commercial truck tire, log on to toyo.com. Toyo manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks, buses and off-road and construction applications.

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About Toyo:
Toyo has been making tires for more than 60 years and currently stands as the 11th largest manufacturer of its kind in the world. Worldwide Toyo distribution covers the United States, Western Europe, Japan, Asia, Mexico, Canada and Australia.

In the US since 1966, Toyo Tire (USA) Corporation distributes exclusively to independent tire dealers and can be found in approximately 2,000 retail locations nationwide. A loyal dealer and consumer base has contributed to annual sales growing at double-digit rates for six out of the last seven years.

With a focus on premium tires, Toyo manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks, buses and off-road and construction applications.

The company has created partnerships with many high profile sports and lifestyle organizations such as Ultimate Fighting Championship, the John R. Wooden Classic, National Hot Rod Association (NHRA), Championship Off-Road Racing (as seen on NBC) and Sports Car Club of America.