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Mar 18, 2013

Toyo Tires Introduces New M144 Regional Steer Tire

CYPRESS, CA – Toyo Tire U.S.A. Corp. returns to the Mid-America Trucking Show in Louisville, Kentucky this week with a new medium truck tire and a new iPad App.

On display for the first time in the United States will be the Toyo M144 regional steer tire developed to deliver high mileage. Capable of being used in all positions, it provides highly competitive, low-cost mileage performance and better retreadability for both fleet operators and independent owner/drivers. Technology and design features work together to provide smoother, more even wear as well as longer life and improved traction. The tire will be available in two sizes, 305/70R22.5 and 315/80R22.5, beginning in April.

“The addition of the M144 to our line of premium commercial truck tires helps to further expand buying options for our dealers and fleet operators, said Roy Bromfield, chief operating officer, Toyo Tire U.S.A. Corp. “Toyo Tires is dedicated to the commercial trucking industry with a broad line of specialized commercial tires, including SmartWay verified products, and increased global manufacturing in 2013.”

Toyo Tires has also created a new iPad application (App) developed specifically for the medium truck tire segment. A powerful and convenient mobile resource, this new tool provides easy access to Toyo Tires product information including training, features, size and specifications and brochures. It can be used in a variety of training and selling environments including trade shows, sales meetings and dealer showrooms.

“Printed marketing materials are quickly dated as they are produced only a few times per year,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “Our new Medium Truck Tire iPad App is a dynamic marketing tool that provides immediate access to the most current product information about our medium truck tires. This makes it easier to teach dealers, their staff, fleet operators and owner/operators about the benefits of Toyo tires.”

Attendees of the Mid-America Trucking Show, March 21 – 23, will see the M144 and experience the iPad App firsthand at the Toyo Tires display (booth 16252).

For more information on the broad line of Toyo commercial truck products, visit The Toyo Tires Medium Truck Tire iPad App will be available for free download soon on the iTunes store. The Toyo Tires iPad App for passenger and light trucks is available now.

About Toyo Tire U.S.A. Corp.

Toyo Tires offers a complete line of premium replacement tires for nearly every make and model including high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks. For more information log onto and connect with the community at Facebook, Twitter and Google+.