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Oct 17, 2023

Toyo Tires Brings its Renowned Treadpass to the SEMA Show for the 10th Year Running

COSTA MESA, CALIFORNIA – Toyo Tires® returns to the SEMA Show in Las Vegas, Nevada on October 31 – November 3. Toyo Tires Treadpass, a remarkable showcase of world-debut vehicles, will be on display for its 10th year. Located between the Central and South Halls of the Las Vegas Convention Center, Treadpass is the largest concentration of vehicles and builders at the show and has continued to be a popular destination for SEMA attendees. On display adjacent to Treadpass will be an art installation by artist Blue the Great, performing a live painting demonstration.

30 vehicles will make their world-debut at Treadpass, a highly coveted and rewarding moment for Toyo Tires and the builders at this year’s show. Toyo Tires prides itself on the variety of vehicles and creativity that the builders bring to the Treadpass every year.

Artist Blue the Great will collaborate on an art installation combining his creative designs with live painting on a Jeep Wrangler Rubicon. Blue is originally from Dallas, Texas, but currently resides in Los Angeles, California and is known for his signature mummy design style, a common feature in his works. His art has been notably featured in various Kendrick Lamar projects. He has also worked with top brands such as Nike, The Hundreds, Beats by Dre, Bodega, The Ellen Show, and more. From creating Isaiah Rashad’s The Sun’s Tirade album cover to making his art come alive in self-made animation, Blue’s artwork ranges through a variety of mediums with his free-flow style.

“Treadpass returning for its 10th year is a testament to Toyo’s dedication to delivering a showstopping spectacle at SEMA,” said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp. “We are fortunate to work with artists and builders that share the passion we have for the automotive industry. From a one-of-a-kind carbon fiber Ferrari to race spec time attack vehicles and unique off-road rigs, we pride ourselves on keeping the show fresh and new for attendees.”

Toyo Tires will be bringing back their popular limited-edition pins in collaboration with Leen Customs. The 10 pins featuring new Toyo Tires vehicles will be distributed at designated times during the show. Schedules for the pins will be available at the Toyo Tires Treadpass.

The SEMA Show is the world’s leading automotive trade event bringing together manufacturers and buyers in every segment of the automotive industry. Toyo Tires has become a must-see exhibit at SEMA, showcasing one-of-a-kind vehicle builds from top builders around the country. To learn more about the tires which help complete these builds, visit


Preview of Select New Vehicle Builds at the 2023 SEMA Show.

Here are a few of the vehicles that show attendees will be able to view at this year’s Toyo Tires Treadpass.

2023 Toyota GR86

Celebrating a decade-long partnership with Toyo Tires and embarking on a new journey as a driving professional with Pennzoil under TRMNL Racing, Jonny Grunwald unveils his latest creation, the 2023 Toyota GR86. This build is a contemporary tribute to his inaugural international endeavor, the Scion Concept 1 FRS. This build features Toyo Proxes® R888RTM tires and Volk Racing TE37 SL M Spec wheel package. Notably, the Varis GR86 Widebody Aero makes its North American debut, accompanied by a custom ST Suspension tuner crafted by TRMNL Racing, the inaugural appearance of the Volk Racing TE37 SL M Spec, Pennzoil Racing Synthetic Engine Oil, and an Ecutek flex fuel tune tailored for the GridLife Track Battle in 2024.

2011 Ford F-150

Hailing from Newbury Park, California, Kibbetech is a renowned Southern California fabrication shop with a passion for crafting top-tier offroad vehicles. Founded by Ryan Kibbe, who began honing his fabrication skills in high school, Kibbetech has become synonymous with excellence in the offroad community. Their latest creation, the 2011 Ford F-150, rolls on INNOV8 RACING G500 beadlock wheels and Toyo Open Country M/T® tires. Noteworthy highlights of this build include the SPD SS Raptor Downpipes custom-built exhaust, a Kibbetech integrated sway bar fuel cell mount, precision-engineered Kibbetech Billet Spindle and UCA components, a Billet swingset steering system, and the stopping power of Wildwood 6-piston calipers and large rotors.

2008 Ferrari 612/250 Testarossa 

Renowned artist turned car builder, John Sarkisyan, unveils his latest creation - the 2008 Ferrari 612/250 Testarossa. This build showcases fully hand-built bodywork, a one-off full carbon fiber kit, a captivating glass hood insert, F1-inspired design elements, and a state-of-the-art Audison Thesis digital sound system. The Ferrari is rolling on HRE wheels wrapped in Toyo Proxes R888R tires.

1999 Mercedes G320 Cabriolet

Built by Trickfactory Customs, a prominent custom automotive shop based in Vancouver, Canada, is a 1999 Mercedes G320 Cabriolet. The build features a remarkable EV conversion courtesy of Revolt, a 4x4 squared-style custom suspension, a W465 design conversion, Toyo Open Country® A/T III tires, and a meticulously crafted custom interior. Trickfactory Customs is renowned for their extraordinary projects like the 1500hp Mercedes 190E Evo 2 Widebody and the Evil Evo, which garnered accolades in the Toyo Treadpass in 2019.

1987 Merkur XR4Ti

Designed to be a modern upgrade to the iconic RS500 this 1987 Merkur XR4Ti, is affectionately known as the RS4Ti. The vehicle has received a remarkable transformation by Jordan Henke and the crew of JH Restorations in Windsor, Ontario. The modern evolution of this vehicle boasts a custom widebody kit, sprayed with BASF, “Ford Area 51 Blue”. This build is packed with an upgraded Ford Performance 2.3L EcoBeast engine, Bowler prepped Tremec TKX 5-speed transmission, and 2018 Mustang independent rear 8.8 differential rounding out the running gear, Wilwood brakes, and a Corvette C6 Hub based QA1 suspension enhance its performance. Recaro seats, Dakota Digital gauges, and orange accents on American Racing VF529 wheels wrapped with Toyo Proxes® Sport tires make the JH built RS4Ti an automotive knockout.

1967 Ford Galaxie Fastback 

Built by fabricator Shaun Dickie at Americarna Workshop Services in Taranaki, New Zealand, the 1967 Ford Galaxie Fastback is a testament to their artistry. Featuring a full custom leather interior by Gabe's Custom Interiors, it's powered by a Smeding 427 small block with 8-stack Borla fuel injection. Extensive body modifications to the floors and front and rear bumpers enhance its allure, while a Lopez Performance custom dash and cerakoted trim add a touch of sophistication. The Galaxie Fastback rolls on 18" Schott Wheels with Toyo Proxes R888R tires. Todd Holland at RE Automotive NZ applied a stunning PPG paint finish to complete this automotive masterpiece. Americarna Workshop's legacy in Taranaki, New Zealand, was born from owner John Rae's passion for personal projects after his racing career, notably the award-winning 1955 Chevy that claimed 1st place at the Grand National Roadster Show in Pomona, California.

1946 Willys Jeepster “Amigo”

Dustin Hacker of Nostalgia Hot Rods, based in Las Vegas, NV, has been a prominent figure in the automotive industry, earning recognition as one of the SEMA 35 under 35 in 2018. Among his many exceptional builds, the 1946 Willys Jeepster "Amigo," created for Senor Frogs owner Omar Schmidt, stands out as a true masterpiece. This vehicle features a set of Method Race Wheels 106 beadlocks paired with Toyo Open Country® R/T Trail tires. Additional features include an ADS long travel suspension, a Holley Terminator X Max, a Holley 12.3 Pro Dash, a custom chassis by Nostalgia Hot Rods, and a four-point custom roll cage also crafted by Dustin's expert team.



About Toyo Tires®

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 75 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars and hybrids as well as commercial trucks.  Many of the tires are built in the United States at their state-of-the-art factory in Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit You can also join the Toyo Tires community on FacebookInstagram, and YouTube.


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