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Oct 10, 2019

Toyo Tire U.S.A. Corp. to Promote Michael Graber to VP of Sales

CYPRESS, CA – Toyo Tire U.S.A. Corp. (Toyo Tires) announces Michael Graber will take the helm as vice president of sales beginning January 1, 2020.  Currently serving as the director of sales for commercial tires, Graber’s promotion is a part of the company’s succession plan following the retirement of senior vice president Randy Gaetz.

Graber first joined Toyo Tires as a truck tires sales manager in September 2013.  In March 2015 he took the role of senior manager, product planning and technical services; and was later promoted to director of sales, commercial tires in July 2018.

Gaetz’s retirement will come after more than 41 years in the tire industry.  Since he joined Toyo Tires in September of 2013 the company has seen unit sales increase by more than 50% and dealer points of sale have more than doubled.  During his tenure as head of sales he also successfully relaunched the brand’s US truck and bus tire business. 

“Randy Gaetz has spearheaded initiatives which have resulted in our exceptional growth the last six years and I am excited to continue that momentum with Michael Graber as the new head of our elite sales team,” said Roy Bromfield, president and CEO, Toyo Tire U.S.A. Corp.  “Graber’s experience in the tire industry as well as his knowledge of our company, our products, and our partners has made him a key part of our leadership team.  I am confident he will be successful in leading our company’s future sales growth while fostering our partnerships and ensuring Toyo Tires is a company with which it is easy to do business.”

Assuming the role of director of sales for commercial tires effective January 1, will be Dave Johnston.  Johnston has been with Toyo Tires for 19 years, 18 of which were with Toyo Tires Canada where he began as regional sales manager and ultimately served as national director of the commercial division.  In September 2018, Johnston arrived in the United States to fill Graber’s previous position as senior product manager of commercial tires.  Johnston will be responsible for bringing together innovative products, a dynamic sales force and great customers that are looking for the best return on their investment.

About Toyo Tires®

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 70 years. The company offers a full line of premium tires for nearly every vehicle including side-by-sides, light trucks, SUVs, crossovers, sports cars, luxury cars and hybrids as well as commercial trucks.  Many of the tires are built in the United States at their state-of-the-art factory in Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit www.toyotires.com. You can also join the Toyo Tires community on Facebook, Instagram, and YouTube.