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Sep 8, 2014

New Toyo Versado Noir Delivers Exceptional Comfort, Mileage and All-Season Performance

CYPRESS, Calif., Sept. 8, 2014 /PRNewswire/ -- Toyo Tire U.S.A. Corp. introduces the new Toyo® Versado® Noir, a premium, all-season touring tire for sedans and coupes.  Designed to stand out in the sea of "round and black" tires, the Versado Noir offers over 30% more tread life than a leading competitor* plus improved fuel efficiency and a quiet, comfortable ride throughout the life of the tire. It also comes with a 75,000-mile warranty and is eligible for the Toyo Tires® No Regrets® 45-Day/500-Mile Trial Offer.*

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Toyo Versado Noir - Drive LuxuriouslyToyo Versado Noir - Drive Luxuriously

In order to attain such high standards, Toyo Tires applied the latest in technologies and materials.  The Versado Noir's new proprietary silica compound increases tread life while also enhancing wet performance and improving fuel efficiency. 

Toyo's exclusive Silent Wall™ technology in the tread grooves reduces pipe resonance, the audible whirring sound caused by air rushing through the tread channels while a tire travels along the road.

The distinctive asymmetric tread pattern of the Versado Noir has rigid outside tread blocks which act as a sound wall for a quieter ride, and stabilize the tread for improved wear while being tuned for responsiveness.  Sipes also extend into the main grooves on the outside of the tread to improve performance in the snow.  The inner portion of the tread has a higher sipe density to further improve traction in both the rain and snow.

Multi-wave sipes are another complex molding feature found with the Versado Noir design.  These interlocking sipes decrease tread block movement, and keep more of the tire tread in contact with the road surface, for improved wet and dry performance as well as reduced irregular wear.

"Our new Versado Noir offers uncompromised luxury, longevity and all-season performance for many of today's popular cars," said Roy Bromfield, chief operating officer, Toyo Tire U.S.A. Corp.

The all new Versado Noir -- a quiet, comfortable ride makes driving more luxurious, while improved tread life and fuel efficiency help save precious resources. Sizes range from 15- to 18-inches in wheel diameter, fitting most popular cars.

Learn more about the all new Versado Noir and find a list of authorized Toyo Tires dealers at See the Versado Noir, and the benefits of longer tread life, at

*See for third-party testing, warranty and Trial Offer details.

About Toyo Tires®

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for nearly 70 years.

The company offers a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars and luxury vehicles as well as commercial trucks. Consumer product lines include the popular Open Country® tires for light trucks and SUVs; Proxes® ultra–high performance tires; Versado® tires for luxury passenger cars; and the value line of Extensa® passenger car tires. Many of the tires are built in the United States at their state–of–the–art factory in Bartow County, Georgia.

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SOURCE Toyo Tire U.S.A. Corp.

For further information: Jay Jones, TMC, 949-851-6313, [email protected], Toyo Media Site: