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May 7, 2024

Menzies Motorsports Wins Third Consecutive NORRA Mexican 1000

CABO SAN LUCAS, MEXICO – Menzies Motorsports and Toyo Tires® have won the 2024 NORRA Mexican 1000 Race for the third consecutive year, dating back to the 2022 racing season. The renowned five-day rally began in Ensenada, Mexico and featured a challenging course as drivers navigated through the Baja California Peninsula, ending in Cabo San Lucas, Mexico. From sand and silt to rocky terrain, Bryce Menzies and his father, Steve Menzies, endured a long battle throughout the duration of the race. Relying on the championship-winning Toyo Open Country® M/T-R tires to get them to the finish line, they recorded a historic third win in a row at the “Happiest Race on Earth.”

“The NORRA 1000 is over six days long and 1,300 miles of grueling Baja terrain,” said Bryce Menzies. “It is one of the most fun races, with my dad performing much of the driving while I filled in for a few days. We won our third NORRA 1000 in a row, which is a huge achievement for the team, and everyone involved. We are looking forward to trying to win our fourth one next year.”

“Winning the 2024 NORRA Mexican 1000 Race again is a huge accomplishment for Menzies Motorsports and Team Toyo,” said Stan Chen, sr. manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp. “It is incredibly difficult to win one desert race, let alone the same race in three consecutive years, and it’s a testament to the team’s inspiring driving and the performance of Toyo Tires' products.”

To learn more about the Open Country line of tires for light trucks, SUVs, crossovers, and outdoor adventure vehicles visit

About Toyo Tires®

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 75 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars, hybrids and electric vehicles, as well as commercial trucks.  Many of the tires are built in the United States at their state-of-the-art factory in Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit You can also join the Toyo Tires community on Facebook, Instagram, and YouTube.


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Media Contact: John Pangilinan, JP+CO

562-715-8781, [email protected]

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