Press Releases

COSTA MESA, CALIFORNIA – Christopher Polvoorde and Toyo Tires® have won the 2025 King of the Hammers Toyo Tires Desert Challenge. Repeating his dominant performance from last year, Polvoorde secured the back-to-back win, starting off his 2025 campaign on top of the podium. This year’s victory marks Toyo’s fourth overall win in this race, with past champions including Polvoorde (2024) and Bryce Menzies (2020, 2021).

COSTA MESA, CALIFORNIA – Toyo Tires® announces the new Open Country® R/T Pro, an on-/off-road rugged terrain hybrid M/T tire. Designed to tackle dirt, sand, mud, rocks, and snow with confidence, the R/T Pro takes the original rugged terrain tire to the next level. Its advanced tread design and specially engineered compound deliver exceptional traction and performance on even the most challenging terrain.

COSTA MESA, CALIFORNIA – Toyo Tires® announces that the company will donate to the American Red Cross in support of those impacted by the wildfires that began on January 7, 2025, in the Los Angeles, CA area.

ENSENADA, BAJA CALIFORNIA, MEXICO – Alan Ampudia and Toyo Tires® have won the 2024 SCORE World Trophy Truck Championship. Ampudia's performance throughout the season, capped by his strong finish at the legendary Baja 1000 race, earned him his first Trophy Truck Championship in 2024. This marks back-to-back Trophy Truck championships for Toyo Tires after previously winning in 2023 with Bryce Menzies.

COSTA MESA, CALIFORNIA – Toyo Tire U.S.A. Corp. (Toyo Tires®) introduces the new Toyo® Proxes® Sport 2, a max performance summer tire designed for gas, hybrid, and electric sports cars, CUVs, and SUVs. This next-generation tire is engineered for excitement and spirited driving, offering precise handling and exceptional grip.

COSTA MESA, CALIFORNIA – Toyo Tires® returns to the SEMA Show in Las Vegas, Nevada on November 5 – 8. The Toyo Tires Treadpass is a celebration of automotive innovation and creativity, featuring an incredible showcase of vehicles making their world debut. Treadpass is located between the Central and South Halls of the Las Vegas Convention Center and for the 11th year Toyo has collaborated with renowned builders to curate an unparalleled experience for SEMA attendees.

ENSENADA, BAJA CALIFORNIA, MEXICO – Bryce Menzies and Toyo Tires® four-peat at the SCORE Baja 400 desert race, as they took the overall win again for the fourth time in a row since 2021. Team Toyo also captured four of the top five spots on Toyo Open Country® M/T-R tires with Bryce finishing first, Alan Ampudia second, Christopher Polvoorde fourth, and Tavo Vildósola fifth overall. In addition, Gustavo Vildósola Sr. won the Trophy Truck Legends class, achieving his 11th consecutive win.

CRANDON, WISCONSIN – Toyo Tire U.S.A. Corp. (Toyo Tires®) and CJ Greaves win another Pro-4 season championship in the 2024 Championship Off-Road (COR) racing series, marking back-to-back titles for Toyo Tires and Greaves.

COSTA MESA, CALIFORNIA – Toyo Tire U.S.A. Corp. (Toyo Tires®) announces Wally Holst as the new director of sales, eastern division. Kenny Fredrick, who previously held the position, will be retiring after more than 10 years with the company and over 35 years in the tire industry.

COSTA MESA, CALIFORNIA – Toyo Tire U.S.A. Corp. (Toyo Tires®) announces that the Toyo® Open Country® A/T III will be available on the all-new 2024 Lexus GX 550. The Lexus GX 550 will offer two off-road-focused grades, the Overtrail and Overtrail+. Both models will feature the Toyo Open Country A/T III in 265/70R18, further emphasizing the off-road readiness of Lexus’ new SUV.